Africa: Understanding How Many Potential Digital Customers Africa's New Start-Ups Might Get

[Innovation in Africa] The golden thread through nearly all of the current wave of African start-up investment is that it's tech-enabled. Therefore the key question - particularly for B2C operators is how many customers are really out there. Author of a new report on this topic Russell Southwood describes the areas it looks at and gives a peek at some of its findings.

from AllAfrica News: Africa
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