Online 'funeral kits' help grieving Indians

From providing cow urine, incense and bamboo stretchers to booking a Hindu priest at the last minute, startups are seeking to cash in on India’s elaborate traditional funeral ceremonies.

Grieving families normally have to rush between shops buying dozens of items needed to say goodbye to loved ones but now online companies are selling “final rites kits”.

Many bereaved relatives — particularly busy professionals in India’s burgeoning cities — see the services as a godsend, but traditional family-run funeral shops say their businesses are hurting.



from Asia
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